Email Marketing
The two major email marketing companies that offer reputable auto-responder services – Aweber and GetResponse – are both good.
An autoresponder is a software program that automatically answers emails sent to a particular address. They are also involved with confirming actions to do with list building activities such as subscriptions to newsletters, unsubscribing to blogs, regular notification emails or newsletters, enrollment on e-Courses or webinars, etc.
Email marketing often uses autoresponders to reply immediately to requests for information and to send out reports or e-Courses spread over timed intervals of days or weeks.
Aweber
Scenario: You have a website and you know you need an email marketing strategy which includes top-notch email deliverability, follow up with automated responses, website sign up forms, confirmation of email address and analysis of email or web activity.
The problem is - you don't have the knowledge or the time to respond to everyone in the most timely fashion. That's the best reason we can think of to Click here for Aweber
For the last eleven years, they've been helping small businesses automate email follow up and email newsletter delivery. By using such a service you won't need a specialist web designer because Aweber knows about permission-based email marketing.
Aweber can create visually stunning and engaging email newsletters for you, thereby giving you a better chance of turning those anonymous website visitors into prospects or even sales. You can then build a lasting relationship with your website visitors using automated and personalized emails.
They can even set up delivery of the emails, scheduled for the times your prospects are most likely to read your emails, again giving you the chance of having them click on the links and ordering your products.
Through the reports Aweber offers, you can track who does or doesn’t open your emails and who clicks on the links as well as getting accurate, easy to read analysis that leaves you in no doubt about what is working and what isn’t working.
Get Response
Video Email Marketing
You can now give a face and voice to your messages with video email marketing. Through your account, GetResponse Multimedia Studio lets you record and store up to 100MB of audio and video files. These can deliver high-impact customer testimonials, product demos and event videos with no additional software or expense.
Social Media Integration
Do your potential prospects get their “buzz” from using social networks like Twitter or Facebook? If so, you need to be there!
GetResponse puts you in the middle of the conversation with the easy integration of your blogs and Twitter. Subscribers get instant posting updates and links to your latest broadcast from Twitter.
iPhone Application
Keep your finger on the pulse of your campaigns with iPhone App from GetResponse. This gives you instant access to your GetResponse dashboard and key statistics. You need never miss another opportunity to grow your list and your business!
Online Surveys
With GetResponse online surveys and research won’t cost you anything extra. Ask as many questions and as often as you like and get the data you need to improve your product offering, target marketing campaigns and stay ahead of the competition. It’s a snap to use – just point and click to design your survey questionnaire, publish it and watch the results come in.
300+ Industry Templates
Choose from over 300 designer HTML templates to create eye-catching campaigns specific to your audience. Use the intuitive editor to customize newsletters, invitations and postcards with ‘cool’ graphics, fonts and formatting, then brand them with your company logo and colours to set your masterpiece apart from the rest.
Split Testing
Do you want to know which email style, personalisation technique and subject will deliver more clicks and convert prospects into sales? Split testing can provide the results you need before you invest lots of time or money in a campaign. Create up to five messages in your GetResponse account and they will test each version for you, automatically select and then send the best. There’s no need to gamble – send only the emails that will actually deliver the results you want.
Unlimited Follow Up Messages
We know it can take 5 or more contacts with a potential customer to make a sale, so it's crucial that somebody follows up. GetResponse can convert contacts into customers automatically. With timely reminders, your brand stays fresh in their minds, trust is built and there are more sales as a result. With an intuitive new interface and editor, everything you need is at your fingertips to set up and automate your follow-up messages.
Email Analytics
Identify the top performing elements and weakest links of your campaigns to improve your results! Use GetResponse Email Analytics to review results such as opens, clicks, sales and sign-ups. Review your stats by product, date or domain, etc. Easy-to-follow, customized reports with interactive charts can be delivered to your inbox daily.
Sign up here for GetResponse - FREE!
